HICKENLOOPER FOR COLORADO
Have you been seeing the baseless Republican attacks against John Hickenlooper’s character? WATCH NOW for a response from a Coloradan who knows:
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 48.5/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 85.0 · 1.4 · 69.5 |
| Spend range | USD 1,500–1,999 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 7.78 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 6 (2020-10-21 → 2020-10-27) |
| Created | 2020-10-21 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | CO — John Hickenlooper |
| Surfaced by | “senate:John Hickenlooper” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | workers labor |
| Symbols | none |
| Call to action | learn more |
| Standout element | Personal photo of a smiling Latino man in a kitchen/workplace setting evoking authentic grassroots testimonial |
| Tactic | The ad uses a trusted third-party Coloradan voice and a personal family story to deflect Republican character attacks, lending emotional authenticity and inoculating voters against opposition messaging. |
| Colorado | 100.0% |
| 45-54 · unknown | 0.0% |
| 55-64 · male | 2.3% |
| 55-64 · unknown | 0.0% |
| 65+ · unknown | 0.0% |
| 35-44 · unknown | 0.1% |
| 65+ · female | 2.6% |
| 35-44 · female | 17.2% |
| 35-44 · male | 15.0% |
| 45-54 · male | 7.4% |
| 45-54 · female | 11.1% |
| 18-24 · unknown | 0.0% |
| 18-24 · male | 4.9% |
| 25-34 · female | 14.0% |
| 55-64 · female | 4.6% |
| 25-34 · male | 15.5% |
| 18-24 · female | 3.9% |
| 65+ · male | 1.3% |
| 25-34 · unknown | 0.1% |
| 13-17 · unknown | 0.0% |