JORDAN FOR MAINE
Jordan's race will decide House control >>
Jordan's race will decide House control >>
Jordan's race will decide House control >>
Jordan's race will decide House control >>
What I’m facing right now is unprecedented. I need your eyes on this. Please don’t scroll away. → While I spent my career as Executive Director of a pro-Democracy group working to protect election integrity, LePage claimed Maine elections were stolen when he was Governor — without a shred of evidence. → While I face bigotry and homophobia every single day in this race from people who think I don’t deserve to be in office — or even a father — because I’m gay, LePage has spread bigotry and racism, endlessly insulting minority groups and asylum seekers. → While I’ve rejected every cent of corporate PAC money and am funded by grassroots supporters, LePage’s billionaire donors and corporate PACs have rushed him $1.5 MILLION because they know this seat will decide the House Majority. I have to be frank with you: I’m relying on grassroots supporters to stop Paul LePage’s special interests from drowning us out, ensure Democrats can hold this seat, and hand Trump a monumental loss by defeating his House Majority. Please, will you chip in $15 before midnight to close my fundraising gap so I can win this seat, hand House control to Democrats, and finally stop Trump’s agenda in its tracks? >>
What I’m facing right now is unprecedented. I need your eyes on this. Please don’t scroll away. → While I spent my career as Executive Director of a pro-Democracy group working to protect election integrity, LePage claimed Maine elections were stolen when he was Governor — without a shred of evidence. → While I face bigotry and homophobia every single day in this race from people who think I don’t deserve to be in office — or even a father — because I’m gay, LePage has spread bigotry and racism, endlessly insulting minority groups and asylum seekers. → While I’ve rejected every cent of corporate PAC money and am funded by grassroots supporters, LePage’s billionaire donors and corporate PACs have rushed him $1.5 MILLION because they know this seat will decide the House Majority. I have to be frank with you: I’m relying on grassroots supporters to stop Paul LePage’s special interests from drowning us out, ensure Democrats can hold this seat, and hand Trump a monumental loss by defeating his House Majority. Please, will you chip in $15 before midnight to close my fundraising gap so I can win this seat, hand House control to Democrats, and finally stop Trump’s agenda in its tracks? >>
What I’m facing right now is unprecedented. I need your eyes on this. Please don’t scroll away. → While I spent my career as Executive Director of a pro-Democracy group working to protect election integrity, LePage claimed Maine elections were stolen when he was Governor — without a shred of evidence. → While I face bigotry and homophobia every single day in this race from people who think I don’t deserve to be in office — or even a father — because I’m gay, LePage has spread bigotry and racism, endlessly insulting minority groups and asylum seekers. → While I’ve rejected every cent of corporate PAC money and am funded by grassroots supporters, LePage’s billionaire donors and corporate PACs have rushed him $1.5 MILLION because they know this seat will decide the House Majority. I have to be frank with you: I’m relying on grassroots supporters to stop Paul LePage’s special interests from drowning us out, ensure Democrats can hold this seat, and hand Trump a monumental loss by defeating his House Majority. Please, will you chip in $15 before midnight to close my fundraising gap so I can win this seat, hand House control to Democrats, and finally stop Trump’s agenda in its tracks? >>
What I’m facing right now is unprecedented. I need your eyes on this. Please don’t scroll away. → While I spent my career as Executive Director of a pro-Democracy group working to protect election integrity, LePage claimed Maine elections were stolen when he was Governor — without a shred of evidence. → While I face bigotry and homophobia every single day in this race from people who think I don’t deserve to be in office — or even a father — because I’m gay, LePage has spread bigotry and racism, endlessly insulting minority groups and asylum seekers. → While I’ve rejected every cent of corporate PAC money and am funded by grassroots supporters, LePage’s billionaire donors and corporate PACs have rushed him $1.5 MILLION because they know this seat will decide the House Majority. I have to be frank with you: I’m relying on grassroots supporters to stop Paul LePage’s special interests from drowning us out, ensure Democrats can hold this seat, and hand Trump a monumental loss by defeating his House Majority. Please, will you chip in $15 before midnight to close my fundraising gap so I can win this seat, hand House control to Democrats, and finally stop Trump’s agenda in its tracks? >>
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| Overall score | 35.6/100 |
| Spend / Reach / Long. / Eff. | 21.0 · 55.8 · 5.8 · 60.0 |
| Spend range | USD 300–399 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 27.96 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 22 (2026-05-08 → 2026-05-30) |
| Created | 2026-05-08 |
| Creative variants | 4 body · 4 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Jordan Wood |
| Surfaced by | “senate:Jordan Wood” |
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate, family children |
| Symbols | family |
| Call to action | donate |
| Standout element | Candidate wearing a hospital 'FATHER' badge while tenderly cradling a newborn, humanizing him amid the homophobia narrative |
| Tactic | The intimate newborn photo paired with personal vulnerability about anti-gay bigotry creates a powerful empathy-driven contrast frame designed to trigger emotional donations by juxtaposing Wood's relatable parenthood against LePage's alleged intolerance. |
| Maine | 100.0% |
| 25-34 · female | 1.4% |
| 25-34 · male | 0.7% |
| 25-34 · unknown | 0.1% |
| 35-44 · female | 4.1% |
| 35-44 · male | 2.1% |
| 35-44 · unknown | 0.2% |
| 45-54 · female | 7.1% |
| 45-54 · male | 2.8% |
| 45-54 · unknown | 0.2% |
| 55-64 · female | 16.2% |
| 55-64 · male | 5.9% |
| 55-64 · unknown | 0.4% |
| 65+ · female | 43.4% |
| 65+ · male | 14.6% |
| 65+ · unknown | 0.9% |