Tom Willis WV US Inactive
Tom Willis Victory
Ad copy
I’m grateful to Del. Elias Coop-Gonzales for his support and endorsement. He’s a young American who has dedicated his life to serving our state and country. I’m inspired by his commitment as we work together for a stronger future.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 26.0/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 39.6 · 1.7 · 62.6 |
| Spend range | <USD 99 |
| Impressions | 2,000 – 2,999 |
| CPM (≈ $/1k impr) | USD 19.8 |
| Est. audience size | 1,001 – 5,000 |
| Days live | 7 (2026-04-25 → 2026-05-02) |
| Created | 2026-04-24 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Side-by-side formal portrait pairing of a young Latino Republican delegate and an older white candidate framed by bold red 'PROUDLY ENDORSES' banner |
| Tactic | The ad leverages an endorsement from a young Republican delegate to signal cross-generational and cross-demographic appeal, lending credibility and coalition breadth to the Willis Senate campaign. |
Where it ran (delivery by region)
| West Virginia | 97.8% |
| Maryland | 0.2% |
| New Jersey | 0.2% |
| Ohio | 0.2% |
| Pennsylvania | 0.2% |
| Virginia | 0.2% |
| Alabama | 0.1% |
Who saw it (delivery)
| 18-24 · female | 0.2% |
| 18-24 · male | 2.1% |
| 25-34 · female | 2.8% |
| 25-34 · male | 5.1% |
| 25-34 · unknown | 0.1% |
| 35-44 · female | 5.2% |
| 35-44 · male | 5.7% |
| 45-54 · female | 6.4% |
| 45-54 · male | 8.0% |
| 55-64 · female | 11.3% |
| 55-64 · male | 13.2% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 23.7% |
| 65+ · male | 15.6% |
| 65+ · unknown | 0.4% |
