Osborn for Senate
Great day at Homestead Days Beatrice and Chesterfest! As the man says - vote for “an independent who’s not crazy.”
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| Overall score | 45.1/100 |
| Spend / Reach / Long. / Eff. | 25.8 · 78.0 · 3.6 · 73.0 |
| Spend range | USD 500–599 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 4.88 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 14 (2024-06-24 → 2024-07-08) |
| Created | 2024-06-24 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | NE — Dan Osborn |
| Surfaced by | “senate:Dan Osborn” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | diy amateur |
| Who pictured | diverse crowd, workers labor |
| Symbols | none |
| Call to action | vote |
| Standout element | campaign volunteers marching with a bold red 'OSBORN Independent for Senate' banner down a small-town parade street |
| Tactic | The self-deprecating humor of 'an independent who's not crazy' paired with authentic grassroots parade footage builds relatability and positions Osborn as a common-sense outsider alternative to polarized party politics. |
| Nebraska | 100.0% |
| Unknown | 0.0% |
| 18-24 · unknown | 0.0% |
| 25-34 · female | 2.6% |
| 25-34 · male | 9.7% |
| 65+ · male | 11.3% |
| 35-44 · female | 5.4% |
| 55-64 · female | 8.0% |
| 35-44 · male | 14.9% |
| 45-54 · female | 6.1% |
| 65+ · female | 10.5% |
| 25-34 · unknown | 0.1% |
| 55-64 · male | 14.1% |
| 18-24 · male | 2.1% |
| 45-54 · unknown | 0.1% |
| 18-24 · female | 0.7% |
| 35-44 · unknown | 0.2% |
| 55-64 · unknown | 0.1% |
| 65+ · unknown | 0.2% |
| 45-54 · male | 13.9% |