HICKENLOOPER FOR COLORADO
I started my career as a geologist before I got laid off. Then, we opened the Wynkoop, the first brewpub in Colorado. I’ve been fighting for Colorado ever since—as Mayor of Denver, Governor of Colorado, and now Senator. We’ve expanded health care, fought climate change, and prevented Trump from selling our public lands. But the stakes are too high to slow down. Let’s keep fighting, Colorado.
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| Overall score | 54.5/100 |
| Spend / Reach / Long. / Eff. | 56.4 · 94.0 · 4.1 · 63.6 |
| Spend range | USD 9,000–9,999 |
| Impressions | 500,000 – 599,999 |
| CPM (≈ $/1k impr) | USD 17.27 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 16 (2026-05-19 → 2026-06-04) |
| Created | 2026-05-19 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | CO — John Hickenlooper |
| Surfaced by | “senate:John Hickenlooper” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Extreme close-up video thumbnail of Hickenlooper mid-speech, creating intimate personal connection |
| Tactic | The biographical storytelling arc—from laid-off geologist to brewpub founder to Senator—uses a relatable underdog narrative to build trust and establish Hickenlooper as a fighter with real-world credentials rather than a career politician. |
| Colorado | 100.0% |
| 18-24 · female | 0.4% |
| 45-54 · male | 9.4% |
| 65+ · unknown | 0.4% |
| 65+ · male | 16.8% |
| 65+ · female | 28.2% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 10.3% |
| 55-64 · female | 13.4% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 12.0% |
| 18-24 · male | 0.4% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 2.3% |
| 35-44 · female | 2.5% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 1.7% |
| 25-34 · female | 1.6% |
| 18-24 · unknown | 0.0% |
| Unknown · female | 0.0% |