Seth Moulton US Inactive
SETH FOR MASSACHUSETTS, INC
Ad copy
Moulmentum.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 36.5/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 61.7 · 0.0 · 66.9 |
| Spend range | USD 200–299 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 11.09 |
| Est. audience size | — |
| Days live | 1 (2026-05-19 → 2026-05-20) |
| Created | 2026-05-19 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | — |
| Candidate | MA — Seth Moulton |
| Surfaced by | “senate:Seth Moulton” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate, diverse crowd |
| Symbols | none |
| Call to action | none |
| Standout element | Black-and-white throwback video frame with bold 'HOW IT STARTED' overlay evoking a humble-beginnings origin story |
| Tactic | The 'Moulmentum' portmanteau paired with a nostalgic grayscale grassroots event frame builds candidate narrative momentum by framing early small-room organizing as the authentic origin of a growing movement. |
Where it ran (delivery by region)
| California | 10.6% |
| New York | 6.3% |
| Texas | 5.8% |
| Florida | 5.0% |
| Massachusetts | 4.9% |
| Pennsylvania | 4.5% |
| Ohio | 3.8% |
Who saw it (delivery)
| 18-24 · female | 3.4% |
| 45-54 · male | 4.4% |
| 65+ · male | 1.3% |
| 65+ · female | 1.4% |
| 55-64 · unknown | 0.0% |
| 55-64 · male | 2.2% |
| 55-64 · female | 2.1% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 2.5% |
| 18-24 · male | 37.4% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 11.6% |
| 35-44 · female | 3.6% |
| 25-34 · unknown | 0.4% |
| 25-34 · male | 25.6% |
| 25-34 · female | 3.0% |
| 18-24 · unknown | 0.8% |
| 65+ · unknown | 0.0% |
