📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Tony Schmoker for U.S. Senate US Inactive

TONY SCHMOKER FOR SENATE

ad creative

Tony Schmoker for U.S. Senate

Tony Schmoker for U.S. Senate

Tony Schmoker for U.S. Senate

Ad copy

Vote to bring real change to Washington, D.C. With over 23 years of military service and a commitment to conservative values, Tony Schmoker stands ready to fight for the American people.
Vote to bring real change to Washington, D.C. With over 23 years of military service and a commitment to conservative values, Tony Schmoker stands ready to fight for the American people.
Vote to bring real change to Washington, D.C. With over 23 years of military service and a commitment to conservative values, Tony Schmoker stands ready to fight for the American people.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score25.8/100
Spend / Reach / Long. / Eff.0.0 · 39.6 · 1.1 · 62.6
Spend range<USD 99
Impressions2,000 – 2,999
CPM (≈ $/1k impr)USD 19.8
Est. audience size
Days live5 (2025-06-28 → 2025-07-03)
Created2025-06-27
Creative variants3 body · 3 headline
Platformsfacebook, instagram
Languagesen
CandidateTX — Tony Schmoker
Surfaced by“senate:Tony Schmoker”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typepersuasion
Emotional appealpride
Production tiersemi pro
Who picturedcandidate, veterans military
Symbolscapitol statue, military, us flag
Call to actionvote
Standout elementBold red background with Capitol building silhouette framing the candidate's smiling headshot alongside a bulleted policy checklist
TacticThe ad uses a checklist of conservative policy priorities paired with a military service credential to position Schmoker as a credible, action-oriented reformer rather than a typical politician.

Where it ran (delivery by region)

Texas88.8%
Louisiana2.1%
Oklahoma1.4%
California1.2%
Arkansas0.8%
Mississippi0.8%
Georgia0.8%

Who saw it (delivery)

18-24 · female 0.0%
18-24 · male 0.3%
25-34 · female 0.3%
25-34 · male 1.6%
35-44 · female 0.4%
35-44 · male 5.0%
35-44 · unknown 0.1%
45-54 · female 1.6%
45-54 · male 7.8%
45-54 · unknown 0.1%
55-64 · female 4.9%
55-64 · male 19.7%
55-64 · unknown 0.2%
65+ · female 14.2%
65+ · male 43.4%
65+ · unknown 0.5%

Similar ads (same issue, matching framing or emotional appeal)

Graham Platner
ME — Graham Platner 118d live
Graham Platner
ME — Graham Platner 57d live
Peggy Flanagan
MN — Peggy Flanagan 175d live
Ty Pinkins for Mississippi
MS — Ty Pinkins 188d live
Reid W. Rasner
WY — Reid Rasner 122d live
John Deaton for US Senate
MA — John Deaton 52d live
Colin Allred
TX — Colin Allred 34d live
Mary Peltola
AK — Mary Peltola 41d live