JORDAN FOR MAINE
Can I count on your $10? >>
Can I count on your $10? >>
People are saying I don't deserve to run for office, serve in the Senate, or even be a parent -- just because I'm gay. These hateful attacks never stopped me before, and you better believe they won't stop me from fighting for every type of family in the Senate. Right now, I hope you'll fight with me by donating before midnight to defeat Susan Collins, gain a critical Senate seat for Democrats, and show the haters what we're made of.
People are saying I don't deserve to run for office, serve in the Senate, or even be a parent -- just because I'm gay. These hateful attacks never stopped me before, and you better believe they won't stop me from fighting for every type of family in the Senate. Right now, I hope you'll fight with me by donating before midnight to defeat Susan Collins, gain a critical Senate seat for Democrats, and show the haters what we're made of.
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 46.0/100 |
| Spend / Reach / Long. / Eff. | 38.3 Β· 69.3 Β· 18.5 Β· 57.9 |
| Spend range | USD 1,500β1,999 |
| Impressions | 45,000 β 49,999 |
| CPM (β $/1k impr) | USD 36.83 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 68 (2025-06-11 β 2025-08-18) |
| Created | 2025-06-11 |
| Creative variants | 2 body Β· 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME β Jordan Wood |
| Surfaced by | βsenate:Jordan Woodβ |
| Issue | other |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | empathy |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | family, none |
| Call to action | donate |
| Standout element | Embedded tweet showing rainbow-colored Maine map alongside candidate speaking casually outdoors in a Portland jersey |
| Tactic | The ad deploys a personal victimhood-to-defiance arc β converting anti-gay attacks into urgent fundraising motivation β while the casual DIY video style reinforces authenticity and relatability over polish. |
| Maine | 100.0% |
| 25-34 Β· female | 3.7% |
| 25-34 Β· male | 1.6% |
| 25-34 Β· unknown | 0.2% |
| 35-44 Β· female | 10.1% |
| 35-44 Β· male | 4.1% |
| 35-44 Β· unknown | 0.5% |
| 45-54 Β· female | 11.1% |
| 45-54 Β· male | 4.3% |
| 45-54 Β· unknown | 0.3% |
| 55-64 Β· female | 17.3% |
| 55-64 Β· male | 7.0% |
| 55-64 Β· unknown | 0.4% |
| 65+ Β· female | 27.4% |
| 65+ Β· male | 11.4% |
| 65+ Β· unknown | 0.6% |