Mary Peltola for Congress
Vote Mary Peltola for Alaska 🗳 Ballots MUST be postmarked by June 11th.
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| Overall score | 49.1/100 |
| Spend / Reach / Long. / Eff. | 50.6 · 83.1 · 3.3 · 59.6 |
| Spend range | USD 5,000–5,999 |
| Impressions | 175,000 – 199,999 |
| CPM (≈ $/1k impr) | USD 29.33 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 13 (2022-05-19 → 2022-06-01) |
| Created | 2022-05-19 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | AK — Mary Peltola |
| Surfaced by | “senate:Mary Peltola” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | gotv mobilization |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, workers labor |
| Symbols | farm rural |
| Call to action | vote |
| Standout element | Hands filleting a fish as the central image, anchoring Peltola's Alaska identity and cultural authenticity |
| Tactic | Combines a GOTV deadline urgency with a credibility-building media quote and a culturally resonant subsistence fishing image to reinforce Peltola's authentic Alaskan roots. |
| Alaska | 100.0% |
| 55-64 · unknown | 0.2% |
| 25-34 · female | 9.8% |
| 25-34 · unknown | 0.2% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 12.2% |
| 55-64 · female | 12.3% |
| 55-64 · male | 6.5% |
| 25-34 · male | 5.5% |
| 35-44 · male | 6.7% |
| 35-44 · female | 13.6% |
| 18-24 · unknown | 0.1% |
| 18-24 · female | 2.1% |
| 45-54 · male | 7.0% |
| 65+ · female | 14.3% |
| 65+ · male | 7.6% |
| 35-44 · unknown | 0.4% |
| 18-24 · male | 1.1% |
| 65+ · unknown | 0.3% |
| 13-17 · female | 0.0% |