John Fleming Louisiana State Treasurer
Have you moved your business or set up new utilities? You could have cash waiting for you! The Louisiana Treasury wants to give it back to you. Check at lacashclaim.org and see what’s yours!
Have you moved your business or set up new utilities? You could have cash waiting for you! The Louisiana Treasury wants to give it back to you. Check at lacashclaim.org and see what’s yours!
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| Overall score | 41.9/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 69.3 · 8.3 · 72.5 |
| Spend range | USD 200–299 |
| Impressions | 45,000 – 49,999 |
| CPM (≈ $/1k impr) | USD 5.25 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 31 (2025-03-01 → 2025-04-01) |
| Created | 2025-02-22 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | LA — John Fleming |
| Surfaced by | “senate:John Fleming” |
| Issue | other |
| Framing | informational |
| Message type | awareness |
| Emotional appeal | hope |
| Production tier | professional |
| Who pictured | workers labor |
| Symbols | money cash |
| Call to action | learn more |
| Standout element | '1 in 6 Residents Have Unclaimed Property' stat overlaid on Louisiana state outline graphic |
| Tactic | The ad uses a relatable stock photo of a business owner and an urgent 'found money' hook to drive clicks to a government unclaimed property portal, positioning Fleming as a helpful public servant returning cash to citizens. |
| Louisiana | 100.0% |
| 25-34 · female | 2.7% |
| 25-34 · male | 5.3% |
| 25-34 · unknown | 0.0% |
| 35-44 · female | 6.4% |
| 35-44 · male | 10.8% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 9.9% |
| 45-54 · male | 11.8% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 28.4% |
| 55-64 · male | 24.1% |
| 55-64 · unknown | 0.4% |