📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Tom Weiler US Inactive

WEILER FOR CONGRESS

Creative removed by Meta
This ad's image was taken down for violating Meta's ad standards; the copy below is preserved from the Ad Library.

Tom Weiler for Congress

As I looked forward to what was next for my family and me, I reflected on my past --- visiting the farm in Morris, a Friday night playing football for Eden Prairie, a trip to the Minnesota State Fair, my first watch as Officer of the Deck on the USS CHICAGO, my wedding day, the birth of my children...

Ad copy

A rock-solid Minnesota conservative, Tom Weiler is a Navy Submarine Veteran running for Congress. Learn more today.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score43.5/100
Spend / Reach / Long. / Eff.11.9 · 72.4 · 11.3 · 78.6
Spend rangeUSD 100–199
Impressions60,000 – 69,999
CPM (≈ $/1k impr)USD 2.3
Est. audience size
Days live42 (2021-12-20 → 2022-01-31)
Created2021-12-20
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateMN — Tom Weiler
Surfaced by“senate:Tom Weiler”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typeawareness
Emotional appealneutral
Production tierunknown
Who picturedveterans military
Symbolsmilitary
Call to actionlearn more
Standout elementFacebook content-removal notice replacing the actual ad creative
TacticThe ad is entirely inaccessible due to a platform policy removal for missing disclaimer, rendering any persuasion tactic moot — the only visible content is a Facebook enforcement message.

Where it ran (delivery by region)

Minnesota11.0%
Wisconsin8.3%
Michigan6.2%
Illinois6.2%
Ohio5.7%
Missouri4.3%
Pennsylvania4.1%

Who saw it (delivery)

45-54 · female 2.5%
18-24 · male 2.7%
35-44 · unknown 0.3%
55-64 · unknown 0.3%
25-34 · female 1.6%
35-44 · female 2.6%
65+ · female 3.7%
18-24 · unknown 0.0%
55-64 · female 4.8%
25-34 · male 12.2%
65+ · unknown 0.3%
65+ · male 11.9%
35-44 · male 16.7%
45-54 · male 16.7%
13-17 · male 0.0%
55-64 · male 22.9%
45-54 · unknown 0.3%
25-34 · unknown 0.2%
18-24 · female 0.4%

Similar ads (same issue, matching framing or emotional appeal)

Graham Platner
ME — Graham Platner 118d live
Graham Platner
ME — Graham Platner 57d live
Peggy Flanagan
MN — Peggy Flanagan 175d live
Ty Pinkins for Mississippi
MS — Ty Pinkins 188d live
John Deaton for US Senate
MA — John Deaton 52d live
Colin Allred
TX — Colin Allred 34d live
Mary Peltola
AK — Mary Peltola 41d live
James Talarico
TX — James Talarico 25d live