Steve Marshall US Inactive
Steve Marshall For Alabama
Steve Marshall
Ad copy
I am proud to stand with law enforcement who protect Alabamians. Follow me if you back the blue!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 48.4/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 78.0 · 14.0 · 66.9 |
| Spend range | USD 1,000–1,499 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 11.11 |
| Est. audience size | — |
| Days live | 52 (2022-03-28 → 2022-05-19) |
| Created | 2022-03-28 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | AL — Steve Marshall |
| Surfaced by | “senate:Steve Marshall” |
🧠 AI analysis
| Issue | crime safety |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, police |
| Symbols | none |
| Call to action | none |
| Standout element | Candidate facing a uniformed officer from behind, creating a symbolic side-by-side alliance visual |
| Tactic | The ad uses a 'Back the Blue' identity appeal to build tribal loyalty among law-and-order voters by positioning Marshall as a personal ally of local law enforcement rather than a distant politician. |
Where it ran (delivery by region)
| Alabama | 100.0% |
Who saw it (delivery)
| 35-44 · unknown | 0.0% |
| 35-44 · female | 3.4% |
| 45-54 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 25-34 · male | 3.4% |
| 45-54 · male | 5.8% |
| 55-64 · male | 9.9% |
| 35-44 · male | 3.8% |
| 65+ · female | 30.6% |
| 25-34 · unknown | 0.0% |
| 65+ · male | 13.3% |
| 55-64 · female | 17.8% |
| 45-54 · female | 8.4% |
| 25-34 · female | 1.8% |
| 18-24 · male | 0.9% |
| 18-24 · female | 0.4% |
| 65+ · unknown | 0.2% |
| 18-24 · unknown | 0.0% |
