Shelley Moore Capito US Inactive
Capito for West Virginia
Ad copy
West Virginia needs a leader who won’t back down. As a true conservative and a strong ally of President Trump, I am working every day to pass policies that lift up our communities and our country.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 40.2/100 |
| Spend / Reach / Long. / Eff. | 25.8 · 68.1 · 1.1 · 65.7 |
| Spend range | USD 500–599 |
| Impressions | 40,000 – 44,999 |
| CPM (≈ $/1k impr) | USD 12.93 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 5 (2026-04-17 → 2026-04-22) |
| Created | 2026-04-17 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | WV — Shelley Capito |
| Surfaced by | “senate:Shelley Capito” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Candidate smiling confidently outdoors with bold name logo overlay reinforcing personal brand |
| Tactic | The ad uses a warm personal tone paired with Trump alignment to build trust and establish Capito as a strong, steadfast conservative leader for West Virginia. |
Where it ran (delivery by region)
| West Virginia | 97.8% |
| Maryland | 2.1% |
| Virginia | 0.2% |
Who saw it (delivery)
| 18-24 · female | 3.8% |
| 45-54 · male | 7.6% |
| 65+ · male | 11.5% |
| 65+ · female | 14.0% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 8.6% |
| 55-64 · female | 7.5% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 6.1% |
| 18-24 · male | 5.3% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 9.4% |
| 35-44 · female | 6.2% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 12.2% |
| 25-34 · female | 7.0% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.2% |
