GRAHAM FOR MAINE
Graham Platner, a Maine oyster farmer and military veteran, is looking to shake up how politics are played in Washington. The Democratic candidate has his sights set on the U.S. Senate seat held by Republican Sen. Susan Collins.
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| Overall score | 51.2/100 |
| Spend / Reach / Long. / Eff. | 47.8 · 90.1 · 0.3 · 66.7 |
| Spend range | USD 4,000–4,499 |
| Impressions | 350,000 – 399,999 |
| CPM (≈ $/1k impr) | USD 11.33 |
| Est. audience size | — |
| Days live | 2 (2026-06-09 → 2026-06-11) |
| Created | 2026-06-08 |
| Creative variants | 0 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Graham Platner |
| Surfaced by | “senate:Graham Platner” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate, veterans military |
| Symbols | farm rural |
| Call to action | learn more |
| Standout element | Candidate in work clothes outdoors with oyster farming equipment, conveying authentic blue-collar identity |
| Tactic | Borrowed credibility tactic: leverages a local news outlet (WMTW) story to frame the candidate as an outsider change-agent, lending third-party authenticity to his everyman farmer-veteran narrative. |
| California | 11.9% |
| Texas | 9.0% |
| Florida | 6.5% |
| New York | 5.2% |
| Pennsylvania | 4.0% |
| North Carolina | 3.7% |
| Ohio | 3.7% |
| 18-24 · female | 5.6% |
| 45-54 · unknown | 0.1% |
| Unknown · female | 0.0% |
| 65+ · unknown | 0.1% |
| 65+ · male | 16.4% |
| 65+ · female | 8.0% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 8.3% |
| 55-64 · female | 2.5% |
| 45-54 · male | 6.5% |
| 18-24 · male | 16.3% |
| 45-54 · female | 1.7% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 9.6% |
| 35-44 · female | 2.3% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 17.7% |
| 25-34 · female | 4.1% |
| 18-24 · unknown | 0.3% |
| Unknown · male | 0.0% |