Mike Rounds US Inactive
ROUNDS FOR SENATE
Ad copy
Proud to have the endorsement of my friend Kevin Thom, Pennington County Sheriff. You can read his full endorsement here: https://bit.ly/2W3yypx
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 38.9/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 65.4 · 1.4 · 65.2 |
| Spend range | USD 400–499 |
| Impressions | 30,000 – 34,999 |
| CPM (≈ $/1k impr) | USD 13.83 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 6 (2020-05-04 → 2020-05-10) |
| Created | 2020-05-04 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | SD — Mike Rounds |
| Surfaced by | “senate:Mike Rounds” |
🧠 AI analysis
| Issue | crime safety |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | police |
| Symbols | us flag, military |
| Call to action | learn more |
| Standout element | uniformed sheriff in official portrait paired with bold pull-quote on patriotic red-and-blue background |
| Tactic | Borrowed credibility tactic uses a local law enforcement endorsement to build trust and signal toughness-on-crime positioning without a direct attack on any opponent. |
Where it ran (delivery by region)
| South Dakota | 100.0% |
Who saw it (delivery)
| 45-54 · male | 8.8% |
| 25-34 · male | 5.5% |
| 55-64 · unknown | 0.2% |
| 45-54 · unknown | 0.2% |
| 18-24 · male | 2.2% |
| 18-24 · female | 1.2% |
| 35-44 · unknown | 0.2% |
| 25-34 · female | 3.1% |
| 65+ · male | 11.8% |
| 55-64 · male | 11.4% |
| 35-44 · female | 5.0% |
| 45-54 · female | 8.8% |
| 55-64 · female | 14.9% |
| 65+ · female | 19.2% |
| 35-44 · male | 7.2% |
| 65+ · unknown | 0.2% |
| 25-34 · unknown | 0.1% |
