John Deaton for US Senate US Inactive
JOHN DEATON FOR SENATE INC.
Ad copy
This is what happens under a one-party system. It’s time to put people over politics.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 35.6/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 59.2 · 0.8 · 65.0 |
| Spend range | USD 200–299 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 14.26 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 4 (2026-04-02 → 2026-04-06) |
| Created | 2026-04-02 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | — |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Candidate filming a selfie-style video from inside a car, projecting raw authenticity and urgency |
| Tactic | The DIY selfie-video format and 'one-party system' framing is designed to evoke populist frustration and position Deaton as an outsider truth-teller against entrenched Democratic power in Massachusetts. |
Where it ran (delivery by region)
| Massachusetts | 100.0% |
Who saw it (delivery)
| 25-34 · female | 3.5% |
| 25-34 · male | 16.6% |
| 25-34 · unknown | 0.1% |
| 35-44 · female | 13.0% |
| 35-44 · male | 20.8% |
| 35-44 · unknown | 0.4% |
| 45-54 · female | 19.4% |
| 45-54 · male | 20.3% |
| 45-54 · unknown | 0.3% |
| 55-64 · female | 3.0% |
| 55-64 · male | 2.5% |
| 55-64 · unknown | 0.1% |
