πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
← back to library

Tom Cotton US Inactive

COTTON FOR SENATE, INC.

ad creative

Ad copy

The liberal mob grows more violent by the day. Click LIKE to join me in standing up to them!

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score46.9/100
Spend / Reach / Long. / Eff.43.1 Β· 80.0 Β· 1.9 Β· 62.5
Spend rangeUSD 2,500–2,999
Impressions125,000 – 149,999
CPM (β‰ˆ $/1k impr)USD 20.0
Est. audience size100,001 – 500,000
Days live8 (2020-09-04 β†’ 2020-09-12)
Created2020-09-04
Creative variants1 body Β· 0 headline
Platformsfacebook
Languagesen
CandidateAR β€” Tom Cotton
Surfaced byβ€œsenate:Tom Cotton”

🧠 AI analysis

Issuecrime safety
Framingattack opponent
Message typelist building survey
Emotional appealfear
Production tiersemi pro
Who picturednone
Symbolsnone
Call to actionnone
Standout elementdark chaotic crowd footage with ominous red-tinted overlay and bold threat text
TacticFear-based list-building tactic using 'Click LIKE' as a low-friction engagement hook to grow the candidate's audience by framing liberals as a violent mob threatening viewers.

Where it ran (delivery by region)

Wisconsin98.0%
Illinois1.6%
Unknown0.4%

Who saw it (delivery)

45-54 Β· unknown 0.1%
55-64 Β· female 12.1%
65+ Β· female 16.8%
45-54 Β· male 15.9%
35-44 Β· male 12.0%
55-64 Β· male 18.0%
65+ Β· male 13.7%
45-54 Β· female 7.3%
35-44 Β· female 3.8%
35-44 Β· unknown 0.1%
55-64 Β· unknown 0.1%
65+ Β· unknown 0.2%

Similar ads (same issue, matching framing or emotional appeal)

Lindsey Graham
SC β€” Lindsey Graham 40d live
John Cornyn
TX β€” John Cornyn 11d live
Susan Collins
ME β€” Susan Collins 84d live
John Cornyn
TX β€” John Cornyn 16d live
Sherrod Brown
OH β€” Sherrod Brown 15d live
Sherrod Brown
OH β€” Sherrod Brown 57d live
Tom Cotton
AR β€” Tom Cotton 12d live
John Cornyn
TX β€” John Cornyn 6d live