SHREWSBURY FOR SENATE
My name is Zach Shrewsbury. I am a lifelong West Virginian. Like so many here in West Virginia I have experienced struggle, and I have seen heartbreak. Now, I'm running to replace Joe Manchin and keep West Virginia's Senate seat blue. The Democratic Primary is May 14th. Join us and learn more: shrewsburyforsenate.com
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| Overall score | 32.5/100 |
| Spend / Reach / Long. / Eff. | 11.9 Β· 53.0 Β· 0.6 Β· 64.3 |
| Spend range | USD 100β199 |
| Impressions | 9,000 β 9,999 |
| CPM (β $/1k impr) | USD 15.74 |
| Est. audience size | 10,001 β 50,000 |
| Days live | 3 (2024-05-12 β 2024-05-15) |
| Created | 2024-05-12 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV β Zachary Shrewsbury |
| Surfaced by | βsenate:Zachary Shrewsburyβ |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | learn more |
| Standout element | blank white image with no visual content visible |
| Tactic | The ad leans on personal narrative and shared struggle to build emotional connection with working-class West Virginians, positioning Shrewsbury as an authentic local voice seeking to hold a Senate seat for Democrats. |
| West Virginia | 92.6% |
| Florida | 0.8% |
| Pennsylvania | 0.6% |
| Virginia | 0.6% |
| Ohio | 0.6% |
| North Carolina | 0.4% |
| Maryland | 0.4% |
| 65+ Β· female | 65.7% |
| 65+ Β· male | 33.6% |
| 65+ Β· unknown | 0.7% |