Julia Letlow for Congress
As a mom, I know that at the end of the day, parents want to be able to tuck their kids in and know they will be safe. We need safer communities for all of Louisiana’s children. That’s why I’ve worked in Congress to bring home millions to support our state’s law enforcement.
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| Overall score | 41.9/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 70.7 · 3.9 · 69.2 |
| Spend range | USD 400–499 |
| Impressions | 50,000 – 59,999 |
| CPM (≈ $/1k impr) | USD 8.17 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 15 (2024-05-06 → 2024-05-21) |
| Created | 2024-05-06 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | LA — Julia Letlow |
| Surfaced by | “senate:Julia Letlow” |
| Issue | crime safety |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | candidate, police |
| Symbols | none |
| Call to action | none |
| Standout element | Bold '$3.1 Million' dollar figure overlaid on candidate shaking hands with a uniformed sheriff, anchoring an abstract safety promise with a concrete funding achievement |
| Tactic | The ad leverages a mom-identity appeal combined with a specific dollar figure to convert soft emotional trust into tangible legislative credibility, making Letlow appear both relatable and effective. |
| Louisiana | 99.9% |
| Mississippi | 0.1% |
| Arkansas | 0.0% |
| 65+ · unknown | 0.2% |
| 55-64 · unknown | 0.1% |
| 25-34 · male | 4.7% |
| 55-64 · male | 9.1% |
| 25-34 · female | 3.7% |
| 55-64 · female | 13.4% |
| 45-54 · male | 6.4% |
| 35-44 · male | 4.4% |
| 35-44 · female | 3.7% |
| 65+ · female | 32.0% |
| 65+ · male | 15.6% |
| 45-54 · female | 6.3% |
| 45-54 · unknown | 0.1% |
| 25-34 · unknown | 0.0% |
| 35-44 · unknown | 0.0% |