Tom Willis WV US Inactive
Friends of Tom Willis
Ad copy
Faith, Family and Freedom! Vote Willis on May 14th
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 39.7/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 59.2 · 19.0 · 68.8 |
| Spend range | USD 100–199 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 8.54 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 70 (2024-03-05 → 2024-05-14) |
| Created | 2024-03-05 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | — |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, family children |
| Symbols | family, church cross, guns 2a |
| Call to action | vote |
| Standout element | candidate posed with full family in front of a stone fireplace with Christmas decorations, reinforcing wholesome family values |
| Tactic | The ad leverages classic values-voter framing by pairing a warm family photo with explicit policy shorthand ('Pro-Gun, Pro-Life, Pro-Family') to signal ideological alignment and build emotional trust with conservative primary voters. |
Where it ran (delivery by region)
| West Virginia | 89.4% |
| Maryland | 9.9% |
| Virginia | 0.7% |
| Unknown | 0.0% |
Who saw it (delivery)
| 45-54 · unknown | 0.2% |
| 25-34 · unknown | 0.0% |
| 65+ · unknown | 0.1% |
| 55-64 · male | 13.5% |
| 65+ · female | 10.0% |
| 65+ · male | 8.8% |
| 25-34 · male | 4.0% |
| 35-44 · unknown | 0.3% |
| 45-54 · female | 10.4% |
| 35-44 · male | 16.7% |
| 35-44 · female | 8.5% |
| 25-34 · female | 2.0% |
| 45-54 · male | 14.7% |
| 55-64 · female | 10.6% |
| 55-64 · unknown | 0.2% |
