πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Seth Moulton US Inactive

SETH FOR MASSACHUSETTS, INC

ad creative

Ad copy

A clarification on my comments about the President. Thank you for your attention to this matter.

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score35.5/100
Spend / Reach / Long. / Eff.17.4 Β· 59.2 Β· 0.3 Β· 65.0
Spend rangeUSD 200–299
Impressions15,000 – 19,999
CPM (β‰ˆ $/1k impr)USD 14.26
Est. audience sizeβ€”
Days live2 (2026-06-22 β†’ 2026-06-24)
Created2026-06-22
Creative variants1 body Β· 0 headline
Platformsinstagram
Languagesen
CandidateMA β€” Seth Moulton
Surfaced byβ€œsenate:Seth Moulton”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typeawareness
Emotional appealempathy
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actionnone
Standout elementBold white-and-blue oversized text overlay against a subdued candidate close-up creating a confessional urgency
TacticThe ad uses a direct-to-camera clarification tactic to get ahead of a controversy, leveraging transparency and accountability framing to rebuild or reinforce trust with the candidate's base.

Where it ran (delivery by region)

Massachusetts100.0%

Who saw it (delivery)

18-24 Β· female 22.3%
25-34 Β· female 30.7%
35-44 Β· female 17.2%
45-54 Β· female 10.3%
55-64 Β· female 9.9%
65+ Β· female 9.5%
Unknown Β· female 0.0%

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