SETH FOR MASSACHUSETTS, INC
A clarification on my comments about the President. Thank you for your attention to this matter.
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 35.5/100 |
| Spend / Reach / Long. / Eff. | 17.4 Β· 59.2 Β· 0.3 Β· 65.0 |
| Spend range | USD 200β299 |
| Impressions | 15,000 β 19,999 |
| CPM (β $/1k impr) | USD 14.26 |
| Est. audience size | β |
| Days live | 2 (2026-06-22 β 2026-06-24) |
| Created | 2026-06-22 |
| Creative variants | 1 body Β· 0 headline |
| Platforms | |
| Languages | en |
| Candidate | MA β Seth Moulton |
| Surfaced by | βsenate:Seth Moultonβ |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Bold white-and-blue oversized text overlay against a subdued candidate close-up creating a confessional urgency |
| Tactic | The ad uses a direct-to-camera clarification tactic to get ahead of a controversy, leveraging transparency and accountability framing to rebuild or reinforce trust with the candidate's base. |
| Massachusetts | 100.0% |
| 18-24 Β· female | 22.3% |
| 25-34 Β· female | 30.7% |
| 35-44 Β· female | 17.2% |
| 45-54 Β· female | 10.3% |
| 55-64 Β· female | 9.9% |
| 65+ Β· female | 9.5% |
| Unknown Β· female | 0.0% |