πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
← back to library

Andrew Scott Smith for Congress US Inactive

ANDREW SCOTT SMITH FOR CONGRESS

ad creative

Andrew Scott Smith for District 2

Official campaign website for Andrew Scott Smith for District 2

Ad copy

Vote for me April 2nd Polls open 7 AM - 7 PM Let's get Biden-loving-Bennie outta there, and let's build a better tomorrow together πŸ‡ΊπŸ‡Έ #ByeByeBennie #AndrewScottSmith

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score23.3/100
Spend / Reach / Long. / Eff.0.0 Β· 34.4 Β· 0.0 Β· 58.7
Spend range<USD 99
Impressions1,000 – 1,999
CPM (β‰ˆ $/1k impr)USD 33.01
Est. audience size500,001 – 1,000,000
Days live1 (2024-04-01 β†’ 2024-04-02)
Created2024-04-01
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateMS β€” Andrew Smith
Surfaced byβ€œsenate:Andrew Smith”

🧠 AI analysis

Issuecandidate character bio
Framingcontrast comparison
Message typegotv mobilization
Emotional appealpride
Production tiersemi pro
Who picturednone
Symbolsus flag
Call to actionvote
Standout elementBold red background with circular campaign logo featuring a white magnolia flower β€” a distinctly Southern symbol β€” centered on the card
TacticThe ad pairs a GOTV date-and-time reminder with a sharp anti-Biden/Bennie contrast frame, using colloquial 'outta there' language to energize base voters and make the incumbent feel like the problem to be solved.

Where it ran (delivery by region)

Mississippi99.2%
Louisiana0.8%

Who saw it (delivery)

65+ Β· male 1.3%
55-64 Β· female 0.8%
35-44 Β· female 3.6%
65+ Β· female 2.3%
25-34 Β· male 5.3%
55-64 Β· male 1.1%
45-54 Β· female 0.3%
35-44 Β· male 1.1%
18-24 Β· unknown 0.5%
45-54 Β· male 0.6%
25-34 Β· female 14.8%
18-24 Β· female 55.7%
18-24 Β· male 12.7%

Similar ads (same issue, matching framing or emotional appeal)

Reid W. Rasner
WY β€” Reid Rasner 122d live
Amy McGrath
KY β€” Amy Mcgrath 112d live
Blake Miguez
LA β€” Blake Miguez 38d live
Dan Osborn for Senate
NE β€” Dan Osborn 46d live
Graham Platner
ME β€” Graham Platner 31d live
Colin Allred
TX β€” Colin Allred 36d live
Susan Collins
ME β€” Susan Collins 28d live
Lindsey Graham
SC β€” Lindsey Graham 11d live