TEAM GRAHAM, INC.
We have the blessing of Lindsey Graham -- who happens to be a U.S. Senator -- but more importantly, a really good South Carolinian.” — Senator Tim Scott
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| Overall score | 57.7/100 |
| Spend / Reach / Long. / Eff. | 67.8 · 100.0 · 2.8 · 60.1 |
| Spend range | USD 25,000–29,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 27.5 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 11 (2020-10-08 → 2020-10-19) |
| Created | 2020-10-08 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC — Lindsey Graham |
| Surfaced by | “senate:SC — Lindsey Graham” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | High-profile peer endorsement from Senator Tim Scott delivered in warm, intimate indoor setting |
| Tactic | Borrowed-credibility tactic uses a trusted, well-known South Carolina figure (Tim Scott) to humanize Graham as a 'good South Carolinian' rather than just a politician, softening his DC-insider image. |
| South Carolina | 77.9% |
| North Carolina | 4.5% |
| Georgia | 2.0% |
| Florida | 1.8% |
| Texas | 1.2% |
| New York | 1.0% |
| Virginia | 0.9% |
| 65+ · unknown | 0.0% |
| 35-44 · female | 21.9% |
| 45-54 · male | 0.9% |
| 55-64 · unknown | 0.0% |
| 35-44 · male | 1.1% |
| 18-24 · female | 18.1% |
| 55-64 · female | 8.3% |
| 25-34 · female | 28.1% |
| 65+ · female | 6.8% |
| 18-24 · unknown | 0.1% |
| 45-54 · female | 11.2% |
| 25-34 · male | 1.4% |
| 18-24 · male | 0.8% |
| 25-34 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 55-64 · male | 0.6% |
| 45-54 · unknown | 0.1% |
| 65+ · male | 0.5% |