πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Reid W. Rasner US Inactive

Reid Rasner For Wyoming

ad creative

Ad copy

Wyoming needs a voice in Washington that understands this. Secure our borders now and support Reid Rasner! πŸ’― #rasner4wy #wyoming

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score51.7/100
Spend / Reach / Long. / Eff.47.8 Β· 87.0 Β· 7.7 Β· 64.4
Spend rangeUSD 4,000–4,499
Impressions250,000 – 299,999
CPM (β‰ˆ $/1k impr)USD 15.45
Est. audience size100,001 – 500,000
Days live29 (2024-05-07 β†’ 2024-06-05)
Created2024-05-07
Creative variants1 body Β· 0 headline
Platformsfacebook, instagram
Languagesen
CandidateWY β€” Reid Rasner
Surfaced byβ€œsenate:Reid Rasner”

🧠 AI analysis

Issueimmigration
Framingissue advocacy
Message typepersuasion
Emotional appealfear
Production tiersemi pro
Who picturednone
Symbolsborder, military
Call to actionnone
Standout elementBold yellow hazard-tape stripe framing the Rasner 2024 logo against a dark border fence backdrop
TacticThe ad uses a fear-based national security frame β€” equating border security with national safety β€” to make immigration a visceral Wyoming concern, leveraging high-contrast urgent imagery to drive candidate association with a tough border stance.

Where it ran (delivery by region)

Wyoming100.0%
Idaho0.0%
Unknown0.0%

Who saw it (delivery)

65+ Β· unknown 0.3%
35-44 Β· unknown 0.1%
35-44 Β· female 4.0%
65+ Β· female 18.8%
45-54 Β· female 6.6%
35-44 Β· male 8.9%
45-54 Β· male 11.6%
55-64 Β· male 15.1%
55-64 Β· female 11.8%
25-34 Β· female 1.4%
25-34 Β· male 3.8%
65+ Β· male 17.3%
45-54 Β· unknown 0.1%
55-64 Β· unknown 0.1%
25-34 Β· unknown 0.0%

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