Josh Roy for US Senate US Inactive
JOSH ROY FOR IDAHO
Ad copy
Josh Roy for Idaho
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 38.3/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 66.9 · 3.6 · 82.8 |
| Spend range | <USD 99 |
| Impressions | 35,000 – 39,999 |
| CPM (≈ $/1k impr) | USD 1.32 |
| Est. audience size | — |
| Days live | 14 (2026-04-01 → 2026-04-15) |
| Created | 2026-03-31 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ID — Josh Roy |
| Surfaced by | “senate:Josh Roy” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Candidate filmed outdoors in a residential neighborhood with direct-to-camera smiling delivery, emphasizing everyman authenticity |
| Tactic | The 'guy from Lewiston' framing is a classic everyman appeal designed to build relatability and regional identity with Idaho voters by positioning the candidate as an authentic local, not a political insider. |
Where it ran (delivery by region)
| Idaho | 100.0% |
Who saw it (delivery)
| 18-24 · female | 15.1% |
| 45-54 · male | 7.8% |
| 65+ · unknown | 0.1% |
| 65+ · male | 5.2% |
| 65+ · female | 2.4% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 7.4% |
| 55-64 · female | 2.2% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 2.4% |
| 18-24 · male | 25.3% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 9.4% |
| 35-44 · female | 2.7% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 14.2% |
| 25-34 · female | 4.8% |
| 18-24 · unknown | 0.6% |
| Unknown · female | 0.0% |
