John Deaton for US Senate US Inactive
JOHN DEATON FOR SENATE INC.
Ad copy
5 million new homes. 5 years.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 39.6/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 69.3 · 0.8 · 76.3 |
| Spend range | USD 100–199 |
| Impressions | 45,000 – 49,999 |
| CPM (≈ $/1k impr) | USD 3.15 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 4 (2026-04-08 → 2026-04-12) |
| Created | 2026-04-08 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
🧠 AI analysis
| Issue | housing |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | none |
| Standout element | bold red 'country' banner overlaid mid-frame as video subtitle freeze, doubling as a patriotic cue |
| Tactic | The stark '5 million new homes. 5 years.' copy pairs a concrete, ambitious promise with a direct-to-camera candidate delivery to project credibility and urgency on housing affordability. |
Where it ran (delivery by region)
| Massachusetts | 100.0% |
Who saw it (delivery)
| 25-34 · female | 11.2% |
| 25-34 · male | 26.9% |
| 25-34 · unknown | 0.3% |
| 35-44 · female | 14.2% |
| 35-44 · male | 46.9% |
| 35-44 · unknown | 0.5% |
