Tom Willis WV US Inactive
Friends of Tom Willis
Ad copy
Congratulations to President Trump. Sleepy Joe has to go!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 38.8/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 63.8 · 5.5 · 68.4 |
| Spend range | USD 200–299 |
| Impressions | 25,000 – 29,999 |
| CPM (≈ $/1k impr) | USD 9.07 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 21 (2024-03-06 → 2024-03-27) |
| Created | 2024-03-06 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Trump's triumphant raised fist against a dark dramatic backdrop with bold white headline text |
| Tactic | Tom Willis borrows Trump's Super Tuesday momentum to signal alignment with the MAGA base, using the 'Sleepy Joe' nickname as a loyalty signal to Republican primary voters. |
Where it ran (delivery by region)
| West Virginia | 79.5% |
| Maryland | 19.0% |
| Virginia | 1.5% |
Who saw it (delivery)
| 45-54 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
| 25-34 · male | 1.4% |
| 35-44 · female | 3.2% |
| 55-64 · unknown | 0.1% |
| 25-34 · female | 0.6% |
| 35-44 · male | 6.7% |
| 45-54 · female | 7.8% |
| 65+ · male | 14.5% |
| 45-54 · male | 11.8% |
| 65+ · female | 21.3% |
| 55-64 · female | 15.5% |
| 55-64 · male | 17.0% |
| 35-44 · unknown | 0.1% |
