Tom Willis WV US Inactive
Tom Willis Victory
Tom Willis Takes His Family Horseback Riding
Ad copy
I wanted to introduce everyone to my family. We decided to take the kids horseback riding, and it was awesome getting to watch my youngest daughter ride a horse for the very first time. Being a dad is the greatest blessing in my life, and moments like this with my family mean everything to me.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 45.0/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 76.3 · 3.6 · 65.6 |
| Spend range | USD 1,000–1,499 |
| Impressions | 90,000 – 99,999 |
| CPM (≈ $/1k impr) | USD 13.15 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 14 (2026-03-19 → 2026-04-02) |
| Created | 2026-03-19 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate, family children |
| Symbols | farm rural, family |
| Call to action | none |
| Standout element | Candidate in casual red plaid flannel shirt against lush green trees, projecting approachable everyman authenticity |
| Tactic | Classic bio-introduction tactic using fatherhood and family bonding to humanize the candidate and build emotional trust with West Virginia voters before policy messaging begins. |
Where it ran (delivery by region)
| West Virginia | 91.9% |
| Virginia | 3.2% |
| Maryland | 1.8% |
| Ohio | 1.6% |
| Kentucky | 1.4% |
| Pennsylvania | 0.0% |
Who saw it (delivery)
| 18-24 · female | 0.5% |
| 45-54 · male | 7.7% |
| 65+ · male | 11.0% |
| 65+ · female | 25.9% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 9.2% |
| 55-64 · female | 15.3% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 8.8% |
| 18-24 · male | 0.7% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 7.0% |
| 35-44 · female | 6.4% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 3.8% |
| 25-34 · female | 2.9% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.3% |
