Tafoya for Senate
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| Overall score | 37.3/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 59.2 · 2.2 · 53.0 |
| Spend range | USD 1,000–1,499 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 71.4 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 9 (2026-05-19 → 2026-05-28) |
| Created | 2026-05-19 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MN — Michele Tafoya |
| Surfaced by | “senate:Michele Tafoya” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Completely black video thumbnail with centered play button creating intrigue and urgency to click |
| Tactic | The 'Founding Donor' framing creates exclusivity and urgency, appealing to early supporters' desire to feel like stakeholders in a new campaign launch. |
| California | 11.8% |
| Florida | 10.0% |
| Texas | 8.7% |
| Arizona | 4.5% |
| New York | 4.0% |
| Pennsylvania | 3.5% |
| Virginia | 3.5% |
| 18-24 · female | 0.0% |
| 45-54 · male | 1.8% |
| 65+ · male | 56.3% |
| 65+ · female | 23.6% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 11.2% |
| 55-64 · female | 3.6% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 0.6% |
| 18-24 · male | 0.1% |
| 35-44 · unknown | 0.0% |
| 35-44 · male | 0.8% |
| 35-44 · female | 0.3% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 0.6% |
| 25-34 · female | 0.2% |
| 65+ · unknown | 0.6% |