Shelley Moore Capito US Inactive
Capito for West Virginia
Shelley Moore Capito for U.S. Senate
Join the team! WEST VIRGINIA’SCONSERVATIVE CHAMPION
Ad copy
Proud to receive an A+ rating from Susan B. Anthony Pro-Life America on their National Pro-Life Scorecard. I have consistently voted to protect life and keep taxpayers from being forced to fund abortions.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 31.1/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 51.9 · 0.6 · 71.7 |
| Spend range | <USD 99 |
| Impressions | 8,000 – 8,999 |
| CPM (≈ $/1k impr) | USD 5.82 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 3 (2026-01-29 → 2026-02-01) |
| Created | 2026-01-29 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Shelley Capito |
| Surfaced by | “senate:Shelley Capito” |
🧠 AI analysis
| Issue | abortion |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | large hand-written-style A+ grade dominating the lower half of the image, anchored by the Susan B. Anthony Pro-Life America endorsement badge |
| Tactic | The ad leverages a prestigious third-party pro-life scorecard endorsement to validate the candidate's conservative credentials on abortion, using the bold A+ visual as a trust shortcut for single-issue pro-life voters. |
Where it ran (delivery by region)
| West Virginia | 100.0% |
Who saw it (delivery)
| 55-64 · female | 6.2% |
| 55-64 · male | 11.4% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 39.0% |
| 65+ · male | 42.9% |
| 65+ · unknown | 0.3% |
