John Deaton for US Senate US Inactive
JOHN DEATON FOR SENATE INC.
John Deaton for U.S. Senate
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Ad copy
I’m running to serve Massachusetts, not to make a career out of politics. Public service should be about delivering results, solving problems, and standing up for the people you represent, not climbing the political ladder.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 57.5/100 |
| Spend / Reach / Long. / Eff. | 43.1 · 97.1 · 14.6 · 75.2 |
| Spend range | USD 2,500–2,999 |
| Impressions | 700,000 – 799,999 |
| CPM (≈ $/1k impr) | USD 3.67 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 54 (2026-03-08 → 2026-05-01) |
| Created | 2026-03-08 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | us flag |
| Call to action | learn more |
| Standout element | Bold red banner with 'NOT MAKE A CAREER' contrasting against the blue coastal lighthouse scene |
| Tactic | The ad uses an anti-establishment authenticity appeal, contrasting service-oriented language against political careerism to position Deaton as a principled outsider candidate. |
Where it ran (delivery by region)
| Massachusetts | 86.0% |
| Florida | 2.4% |
| New Hampshire | 1.6% |
| Connecticut | 1.1% |
| New York | 1.1% |
| Rhode Island | 0.8% |
| California | 0.8% |
Who saw it (delivery)
| 18-24 · female | 2.4% |
| 45-54 · unknown | 0.1% |
| Unknown · female | 0.0% |
| 65+ · unknown | 0.2% |
| 65+ · male | 9.7% |
| 65+ · female | 7.6% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 12.5% |
| 55-64 · female | 8.3% |
| 45-54 · male | 10.3% |
| 18-24 · male | 2.3% |
| 45-54 · female | 7.5% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 11.4% |
| 35-44 · female | 7.8% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 11.0% |
| 25-34 · female | 8.5% |
| 18-24 · unknown | 0.1% |
| Unknown · male | 0.0% |
