AMY MCGRATH FOR SENATE, INC.
Let's get to work.
I can promise you this: If you send me to Washington, I’ll be a different kind of senator. I’ll fight for Kentuckians with everything I’ve got.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 57.1/100 |
| Spend / Reach / Long. / Eff. | 59.4 · 99.5 · 3.9 · 65.6 |
| Spend range | USD 10,000–14,999 |
| Impressions | 900,000 – 999,999 |
| CPM (≈ $/1k impr) | USD 13.16 |
| Est. audience size | — |
| Days live | 15 (2020-08-27 → 2020-09-11) |
| Created | 2020-08-27 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY — Amy Mcgrath |
| Surfaced by | “senate:Amy Mcgrath” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | unknown |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Removed content notice replacing the actual ad creative, foregrounding the platform policy conflict |
| Tactic | The ad leverages a personal pledge and military-inflected resolve ('ready for takeoff') to position McGrath as a scrappy, authentically different alternative, appealing to voter frustration with Washington insiders. |
| Kentucky | 100.0% |
| 65+ · unknown | 0.2% |
| 45-54 · female | 13.5% |
| 45-54 · male | 11.4% |
| 65+ · male | 11.6% |
| 55-64 · male | 17.8% |
| 55-64 · female | 25.5% |
| 65+ · female | 19.6% |
| 45-54 · unknown | 0.1% |
| 55-64 · unknown | 0.2% |