πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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State Representative Pamela Stevenson US Inactive

Pamela Stevenson for Kentucky

ad creative

Ad copy

Do you have a lot of yard waste or storm debris at your home after the storm? Here is where you can drop off for free.

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score36.5/100
Spend / Reach / Long. / Eff.11.9 Β· 61.7 Β· 1.7 Β· 70.7
Spend rangeUSD 100–199
Impressions20,000 – 24,999
CPM (β‰ˆ $/1k impr)USD 6.64
Est. audience size10,001 – 50,000
Days live7 (2023-03-09 β†’ 2023-03-16)
Created2023-03-09
Creative variants1 body Β· 0 headline
Platformsfacebook, instagram
Languagesen
CandidateKY β€” Pamela Stevenson
Surfaced byβ€œsenate:Pamela Stevenson”

🧠 AI analysis

Issueother
Framingpositive candidate
Message typeawareness
Emotional appealempathy
Production tiersemi pro
Who picturednone
Symbolsnone
Call to actionnone
Standout elementBilingual (English/Spanish) informational graphic with official Louisville city seal lending government authority
TacticConstituent service ad that builds goodwill and name recognition by positioning the representative as a helpful community resource during a crisis, with no political attack or overt persuasion β€” pure soft power incumbency advantage.

Where it ran (delivery by region)

Kentucky99.5%
Indiana0.5%

Who saw it (delivery)

65+ Β· female 7.3%
45-54 Β· female 13.2%
35-44 Β· female 24.6%
55-64 Β· female 10.3%
25-34 Β· female 44.6%

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