Wiley Nickel US Inactive
Wiley for Wake
Vote Wiley Nickel for Wake County.
Ad copy
Wiley learned working for President Obama that real leaders don’t just talk about change — they fight for it.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 37.0/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 63.8 · 0.3 · 72.2 |
| Spend range | USD 100–199 |
| Impressions | 25,000 – 29,999 |
| CPM (≈ $/1k impr) | USD 5.44 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 2 (2026-02-17 → 2026-02-19) |
| Created | 2026-02-17 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Wiley Nickel |
| Surfaced by | “senate:Wiley Nickel” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | vote |
| Standout element | Candidate standing alongside President Obama, lending presidential credibility and implied endorsement |
| Tactic | The ad borrows Obama's iconic brand to elevate Nickel's credibility, using association with a beloved Democratic figure to signal trustworthiness and progressive values to the target base. |
Where it ran (delivery by region)
| North Carolina | 90.4% |
| Virginia | 0.9% |
| Florida | 0.9% |
| New York | 0.8% |
| California | 0.7% |
| Texas | 0.6% |
| Georgia | 0.5% |
Who saw it (delivery)
| 18-24 · female | 2.8% |
| 45-54 · male | 9.6% |
| 65+ · male | 5.1% |
| 65+ · female | 7.3% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 6.3% |
| 55-64 · female | 7.5% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 11.7% |
| 18-24 · male | 1.9% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 10.3% |
| 35-44 · female | 15.2% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 8.4% |
| 25-34 · female | 13.1% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
