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Jordan Wood US Inactive

JORDAN FOR MAINE

ad creative

CHIP IN TO FLIP THE HOUSE FOR DEMOCRATS >>

CHIP IN TO FLIP THE HOUSE FOR DEMOCRATS >>

Jordan's race will decide House control >>

Jordan's race will decide House control >>

Ad copy

This is not the news I wanted to share: Ever since I launched my campaign, I’ve been attacked for being a gay dad and husband. “Disgusting abominations.” “You both belong in camps until you die.” “You two need to be in prison.” And now I was just attacked at my last town hall; someone called me a shocking slur and threatened me personally. I won’t be intimidated. But listen: My MAGA opponent, Paul LePage, has a $1.2 MILLION warchest. Republicans know they need to flip this seat red to save their Majority, and they’ll spend whatever it takes to get there. Unlike my opponent, I won’t take a single cent from corporate PACs or special interests. I’m relying on everyday folks like you, chipping in just a few dollars at a time. Please: Will you rush in just $15 before midnight to help me meet my goal and bring this win home for Democrats? >>
This is not the news I wanted to share: Ever since I launched my campaign, I’ve been attacked for being a gay dad and husband. “Disgusting abominations.” “You both belong in camps until you die.” “You two need to be in prison.” And now I was just attacked at my last town hall; someone called me a shocking slur and threatened me personally. I won’t be intimidated. But listen: My MAGA opponent, Paul LePage, has a $1.2 MILLION warchest. Republicans know they need to flip this seat red to save their Majority, and they’ll spend whatever it takes to get there. Unlike my opponent, I won’t take a single cent from corporate PACs or special interests. I’m relying on everyday folks like you, chipping in just a few dollars at a time. Please: Will you rush in just $15 before midnight to help me meet my goal and bring this win home for Democrats? >>

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Performance proxies

Overall score38.2/100
Spend / Reach / Long. / Eff.34.7 · 61.7 · 1.7 · 54.9
Spend rangeUSD 1,000–1,499
Impressions20,000 – 24,999
CPM (≈ $/1k impr)USD 55.53
Est. audience size
Days live7 (2026-04-10 → 2026-04-17)
Created2026-04-10
Creative variants2 body · 2 headline
Platformsfacebook, instagram
Languagesen
CandidateME — Jordan Wood
Surfaced by“senate:Jordan Wood”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typefundraising
Emotional appealempathy
Production tiersemi pro
Who picturedcandidate, family children
Symbolsfamily
Call to actiondonate
Standout elementTwo dads smiling in a hospital chair holding their newborn, juxtaposed with quoted hate speech in the copy
TacticVulnerability-to-resolve fundraising arc: candidate shares personal attacks and anti-gay hate quotes to generate donor empathy and urgency, then pivots to financial threat from opponent to drive donations.

Where it ran (delivery by region)

California15.9%
Florida8.7%
New York8.0%
Massachusetts6.2%
Pennsylvania4.0%
Texas3.8%
Washington3.7%

Who saw it (delivery)

25-34 · female 0.2%
25-34 · male 0.2%
25-34 · unknown 0.0%
35-44 · female 0.6%
35-44 · male 1.0%
35-44 · unknown 0.0%
45-54 · female 1.5%
45-54 · male 2.2%
45-54 · unknown 0.0%
55-64 · female 6.7%
55-64 · male 10.2%
55-64 · unknown 0.2%
65+ · female 48.7%
65+ · male 27.5%
65+ · unknown 0.9%

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