JORDAN FOR MAINE
Jordan's race will decide House control >>
Jordan's race will decide House control >>
This is not the news I wanted to share: Ever since I launched my campaign, I’ve been attacked for being a gay dad and husband. “Disgusting abominations.” “You both belong in camps until you die.” “You two need to be in prison.” And now I was just attacked at my last town hall; someone called me a shocking slur and threatened me personally. I won’t be intimidated. But listen: My MAGA opponent, Paul LePage, has a $1.2 MILLION warchest. Republicans know they need to flip this seat red to save their Majority, and they’ll spend whatever it takes to get there. Unlike my opponent, I won’t take a single cent from corporate PACs or special interests. I’m relying on everyday folks like you, chipping in just a few dollars at a time. Please: Will you rush in just $15 before midnight to help me meet my goal and bring this win home for Democrats? >>
This is not the news I wanted to share: Ever since I launched my campaign, I’ve been attacked for being a gay dad and husband. “Disgusting abominations.” “You both belong in camps until you die.” “You two need to be in prison.” And now I was just attacked at my last town hall; someone called me a shocking slur and threatened me personally. I won’t be intimidated. But listen: My MAGA opponent, Paul LePage, has a $1.2 MILLION warchest. Republicans know they need to flip this seat red to save their Majority, and they’ll spend whatever it takes to get there. Unlike my opponent, I won’t take a single cent from corporate PACs or special interests. I’m relying on everyday folks like you, chipping in just a few dollars at a time. Please: Will you rush in just $15 before midnight to help me meet my goal and bring this win home for Democrats? >>
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| Overall score | 38.2/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 61.7 · 1.7 · 54.9 |
| Spend range | USD 1,000–1,499 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 55.53 |
| Est. audience size | — |
| Days live | 7 (2026-04-10 → 2026-04-17) |
| Created | 2026-04-10 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Jordan Wood |
| Surfaced by | “senate:Jordan Wood” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate, family children |
| Symbols | family |
| Call to action | donate |
| Standout element | Two dads smiling in a hospital chair holding their newborn, juxtaposed with quoted hate speech in the copy |
| Tactic | Vulnerability-to-resolve fundraising arc: candidate shares personal attacks and anti-gay hate quotes to generate donor empathy and urgency, then pivots to financial threat from opponent to drive donations. |
| California | 15.9% |
| Florida | 8.7% |
| New York | 8.0% |
| Massachusetts | 6.2% |
| Pennsylvania | 4.0% |
| Texas | 3.8% |
| Washington | 3.7% |
| 25-34 · female | 0.2% |
| 25-34 · male | 0.2% |
| 25-34 · unknown | 0.0% |
| 35-44 · female | 0.6% |
| 35-44 · male | 1.0% |
| 35-44 · unknown | 0.0% |
| 45-54 · female | 1.5% |
| 45-54 · male | 2.2% |
| 45-54 · unknown | 0.0% |
| 55-64 · female | 6.7% |
| 55-64 · male | 10.2% |
| 55-64 · unknown | 0.2% |
| 65+ · female | 48.7% |
| 65+ · male | 27.5% |
| 65+ · unknown | 0.9% |