📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Congressman Kevin Hern US Inactive

House of Representatives for the 1st District of Oklahoma

ad creative

Take the Survey

Take the Survey

Take the Survey

Tell me what's important to YOU.

Tell me what's important to YOU.

Tell me what's important to YOU.

Ad copy

My most important job is representing you. Fill out the survey below to let me know what you want addressed in Congress.
My most important job is representing you. Fill out the survey below to let me know what you want addressed in Congress.
My most important job is representing you. Fill out the survey below to let me know what you want addressed in Congress.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score43.5/100
Spend / Reach / Long. / Eff.34.7 · 70.7 · 7.2 · 61.5
Spend rangeUSD 1,000–1,499
Impressions50,000 – 59,999
CPM (≈ $/1k impr)USD 22.72
Est. audience size100,001 – 500,000
Days live27 (2023-12-05 → 2024-01-01)
Created2023-12-05
Creative variants3 body · 3 headline
Platformsfacebook
Languagesen
CandidateOK — Kevin Hern
Surfaced by“senate:Kevin Hern”

🧠 AI analysis

Issueother
Framingpositive candidate
Message typelist building survey
Emotional appealempathy
Production tiersemi pro
Who picturednone
Symbolscapitol statue, us flag
Call to actionsurvey poll
Standout elementBold red oversized 'WHAT MATTERS TO YOU!' text against a dark moody Capitol building backdrop
TacticFlattery-based constituent engagement tactic that positions the incumbent as a servant-leader while collecting voter data through a survey call-to-action.

Where it ran (delivery by region)

Oklahoma99.7%
Texas0.1%
Kansas0.1%
Arkansas0.0%
Missouri0.0%
Florida0.0%
Illinois0.0%

Who saw it (delivery)

18-24 · unknown 0.0%
55-64 · female 13.3%
25-34 · male 0.9%
35-44 · female 2.5%
35-44 · male 2.9%
45-54 · female 6.3%
55-64 · male 16.1%
45-54 · male 8.1%
65+ · male 24.3%
18-24 · male 0.2%
65+ · female 23.7%
18-24 · female 0.1%
25-34 · female 0.7%
65+ · unknown 0.4%
35-44 · unknown 0.1%
45-54 · unknown 0.1%
25-34 · unknown 0.0%
55-64 · unknown 0.2%

Similar ads (same issue, matching framing or emotional appeal)

Cory Booker
NJ — Cory Booker 236d live
Roy Cooper
NC — Roy Cooper 161d live
Dr. Roger Marshall
KS — Roger Marshall 114d live
Representative Kevin Hern
OK — Kevin Hern 206d live
Sherrod Brown
OH — Sherrod Brown 56d live
Bill Hagerty
TN — Bill Hagerty 117d live
Sherrod Brown
OH — Sherrod Brown 39d live
Julia Letlow
LA — Julia Letlow 58d live