PETE RICKETTS FOR SENATE
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↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 44.1/100 |
| Spend / Reach / Long. / Eff. | 41.0 · 72.4 · 4.4 · 58.4 |
| Spend range | USD 2,000–2,499 |
| Impressions | 60,000 – 69,999 |
| CPM (≈ $/1k impr) | USD 34.61 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 17 (2026-02-14 → 2026-03-03) |
| Created | 2026-02-14 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NE — Pete Ricketts |
| Surfaced by | “senate:Pete Ricketts” |
| Issue | other |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | donate |
| Standout element | Nebraska state outline used as a fundraising thermometer bar chart filled in red |
| Tactic | The ad uses a deadline-driven scarcity tactic with a visual fundraising thermometer shaped like Nebraska to create urgency and local identity among donors. |
| Nebraska | 100.0% |
| 18-24 · female | 0.1% |
| 45-54 · male | 9.1% |
| 65+ · male | 24.5% |
| 65+ · female | 22.6% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 15.3% |
| 55-64 · female | 10.5% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 4.3% |
| 18-24 · male | 1.0% |
| 35-44 · unknown | 0.0% |
| 35-44 · male | 5.8% |
| 35-44 · female | 1.6% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 3.7% |
| 25-34 · female | 0.6% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.4% |