Graham Platner US Inactive
GRAHAM FOR MAINE
Trying Something a Bit Different
I’m not taking money from AIPAC or corporations, so any amount you can afford to give goes a long way.
Ad copy
Hey everyone. Graham Platner here, the oyster farmer and Marine Corps veteran running against Susan Collins for U.S. Senate up in Maine. We're going to try something new today: We're a little bit short of our fundraising goal to beat Susan Collins, and so I'm just going to ask you for $1. Yep, just $1. I know a single dollar is not a lot, but if you add it together with the thousands and thousands of others who pitch in, it's what's going to get us across the finish line. There was a poll recently that shows me leading Susan Collins in the general election, and that means that the establishment money is about to really turn on. The Super PACs and the corporate PACs are going to try to bury us under money and under TV ads. The only way we can fight back is by raising money from small-dollar donors like yourself. So please, will you chip in $1 weekly right now to our campaign – more if you can afford to! – and help me defeat Susan Collins, flip Maine blue, and take back the Senate for Democrats?
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 59.0/100 |
| Spend / Reach / Long. / Eff. | 69.6 · 99.5 · 8.3 · 58.5 |
| Spend range | USD 30,000–34,999 |
| Impressions | 900,000 – 999,999 |
| CPM (≈ $/1k impr) | USD 34.21 |
| Est. audience size | — |
| Days live | 31 (2026-04-01 → 2026-05-02) |
| Created | 2026-04-01 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Graham Platner |
| Surfaced by | “senate:Graham Platner” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate, veterans military |
| Symbols | none |
| Call to action | donate |
| Standout element | Unpolished self-recorded video in a plain room with a Maine map on the wall, signaling authentic everyman credibility |
| Tactic | The $1 micro-ask lowers the psychological barrier to donating while using social proof ('thousands of others') and a surprise poll result to create momentum and urgency. |
Where it ran (delivery by region)
| Maine | 10.6% |
| California | 10.1% |
| New York | 7.9% |
| Massachusetts | 7.7% |
| Florida | 5.0% |
| Pennsylvania | 3.7% |
| Texas | 3.5% |
Who saw it (delivery)
| 18-24 · female | 1.9% |
| 45-54 · unknown | 0.2% |
| Unknown · male | 0.0% |
| Unknown · female | 0.0% |
| 65+ · unknown | 0.4% |
| 65+ · male | 9.7% |
| 65+ · female | 16.5% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 7.6% |
| 55-64 · female | 9.8% |
| 45-54 · male | 7.1% |
| 18-24 · male | 6.2% |
| 45-54 · female | 6.9% |
| 35-44 · unknown | 0.3% |
| 35-44 · male | 9.7% |
| 35-44 · female | 6.3% |
| 25-34 · unknown | 0.4% |
| 25-34 · male | 11.5% |
| 25-34 · female | 5.0% |
| 18-24 · unknown | 0.3% |
| Unknown · unknown | 0.0% |
