Representative Kevin Hern US Inactive
House of Representatives for the 1st District of Oklahoma
Ad copy
Yesterday, I saw firsthand the disaster at our border. Thousands of children are sent over the border by smugglers and traffickers – left on the American side of the border with nothing. The CBP facilities are far over capacity, squishing a hundred kids into holding cells meant for a dozen. This isn’t compassion; it’s chaos. This is a true humanitarian crisis. These children were sent to America because their parents were convinced that Joe Biden would let them in. The adults who make the journey say the same thing. We cannot allow this to continue – President Biden needs to make it unequivocally clear that our borders are NOT open, that people should NOT risk their lives to make the journey, and they absolutely should NOT send their kids alone. More than anything, our border patrol needs support. They’ve been vilified by Biden and Harris as well as Congressional Democrats. Biden has cut funding and resources to CBP; meanwhile, the situation is worse than it’s been in 20 years. They need help and they need it now.
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Performance proxies
| Overall score | 43.1/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 73.9 · 5.0 · 75.9 |
| Spend range | USD 200–299 |
| Impressions | 70,000 – 79,999 |
| CPM (≈ $/1k impr) | USD 3.33 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 19 (2021-04-12 → 2021-05-01) |
| Created | 2021-04-12 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OK — Kevin Hern |
| Surfaced by | “senate:Kevin Hern” |
🧠 AI analysis
| Issue | immigration |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | border |
| Call to action | none |
| Standout element | Candidate speaking at official podium flanked by colleagues, conveying eyewitness authority on the border crisis |
| Tactic | The ad uses a firsthand witness framing and emotionally charged language about children in overcrowded cells to trigger fear and outrage, placing blame squarely on Biden to motivate conservative base engagement. |
Where it ran (delivery by region)
| Oklahoma | 99.9% |
| Kansas | 0.1% |
Who saw it (delivery)
| 13-17 · unknown | 0.0% |
| 35-44 · male | 14.8% |
| 65+ · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 25-34 · female | 5.4% |
| 65+ · male | 7.1% |
| 55-64 · male | 11.2% |
| 18-24 · female | 3.3% |
| 45-54 · male | 12.7% |
| 55-64 · female | 6.0% |
| 18-24 · unknown | 0.0% |
| 35-44 · female | 5.7% |
| 25-34 · male | 15.4% |
| 18-24 · male | 7.1% |
| 65+ · female | 5.8% |
| 45-54 · female | 4.8% |
| 45-54 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
