Don Tracy US Inactive
Don Tracy For Illinois, NFP
Ad copy
Illinois Family Action knows what’s at stake. Proud to have their endorsement in this fight for Illinois.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 44.0/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 75.1 · 1.4 · 64.8 |
| Spend range | USD 1,000–1,499 |
| Impressions | 80,000 – 89,999 |
| CPM (≈ $/1k impr) | USD 14.7 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 6 (2026-03-12 → 2026-03-18) |
| Created | 2026-03-12 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | IL — Don Tracy |
| Surfaced by | “senate:Don Tracy” |
🧠 AI analysis
| Issue | abortion |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | family |
| Call to action | vote |
| Standout element | large stamped 'ENDORSED 2026 Illinois Family Action' seal in orange dominating the center |
| Tactic | The ad leverages a third-party endorsement from a prominent Illinois social-conservative organization to signal pro-life, pro-family values credibility without requiring Tracy to make those claims directly, letting the IFA brand do the persuasion work. |
Where it ran (delivery by region)
| Illinois | 95.1% |
| Florida | 1.7% |
| Missouri | 0.4% |
| Indiana | 0.4% |
| Texas | 0.3% |
| Arizona | 0.3% |
| Wisconsin | 0.2% |
Who saw it (delivery)
| 18-24 · female | 0.1% |
| 45-54 · male | 3.8% |
| 65+ · male | 29.5% |
| 65+ · female | 38.5% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 10.4% |
| 55-64 · female | 9.9% |
| 45-54 · unknown | 0.0% |
| 45-54 · female | 3.1% |
| 18-24 · male | 0.1% |
| 35-44 · unknown | 0.0% |
| 35-44 · male | 1.7% |
| 35-44 · female | 1.1% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 0.9% |
| 25-34 · female | 0.4% |
| 65+ · unknown | 0.4% |
