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political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Amy McGrath US Inactive

AMY MCGRATH FOR SENATE, INC.

ad creative

[DONATE] Amy can win this

Ad copy

Mitch McConnell has special-interest friends writing big checks so he can hold on to power. I’m relying on this grassroots team. Will you chip in and send a message that this seat belongs to the people of Kentucky?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score57.6/100
Spend / Reach / Long. / Eff.43.1 · 87.0 · 32.8 · 67.7
Spend rangeUSD 2,500–2,999
Impressions250,000 – 299,999
CPM (≈ $/1k impr)USD 10.0
Est. audience size
Days live120 (2020-07-06 → 2020-11-03)
Created2020-07-06
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateKY — Amy Mcgrath
Surfaced by“senate:Amy Mcgrath”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealanger
Production tiersemi pro
Who picturedcandidate
Symbolsmoney cash
Call to actiondonate
Standout elementFacebook content-removed notice framing the ad as censored political speech
TacticThe ad uses a populist contrast between big-money special interests backing McConnell and a people-powered grassroots campaign, leveraging urgency and anti-establishment anger to drive small-dollar donations.

Where it ran (delivery by region)

California15.2%
Florida6.8%
New York6.6%
Texas5.4%
Washington4.1%
Illinois3.8%
Pennsylvania3.7%

Who saw it (delivery)

45-54 · unknown 0.2%
65+ · male 14.4%
25-34 · male 3.6%
35-44 · male 5.7%
45-54 · male 7.3%
45-54 · female 8.0%
35-44 · female 5.5%
65+ · female 22.3%
55-64 · male 10.9%
55-64 · unknown 0.3%
55-64 · female 15.0%
25-34 · female 3.5%
18-24 · female 1.2%
65+ · unknown 0.4%
35-44 · unknown 0.2%
18-24 · unknown 0.0%
25-34 · unknown 0.1%
18-24 · male 1.3%

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