📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Marcus C Williams 4 Rochester US Inactive

Marcus C Williams Campaign

ad creative

Ad copy

🗳️ HAVE HOPE GO VOTE 🗳️ 🗳️VOTE MARCUS C WILLIAMS 🗳️ I just cast my early vote🗳️— Rochester, get yours in early voting until Nov 2, or Election Day Nov 4. 'Have Hope, Go Vote!' As Marcus C. Williams for City Council, I'm fighting for safer streets, better schools, good jobs, and affordable homes—because YOU matter to me. Vote me no matter your party; let's build a stronger city together.Who's squeezing in before 5? Tag a neighbor or family member—more chances tomorrow! #TeamMarcus #RochesterNY #HaveHopeGoVote #EarlyVoting

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score25.6/100
Spend / Reach / Long. / Eff.0.0 · 39.6 · 0.3 · 62.6
Spend range<USD 99
Impressions2,000 – 2,999
CPM (≈ $/1k impr)USD 19.8
Est. audience size10,001 – 50,000
Days live2 (2025-10-29 → 2025-10-31)
Created2025-10-29
Creative variants1 body · 0 headline
Platformsfacebook, instagram
Languagesen
CandidateNC — Marcus Williams
Surfaced by“senate:Marcus Williams”

🧠 AI analysis

Issueother
Framingpositive candidate
Message typegotv mobilization
Emotional appealhope
Production tierdiy amateur
Who picturedcandidate
Symbolsnone
Call to actionvote
Standout elementSelfie-style close-up video frame of the candidate who appears to have just voted, creating an authentic peer-to-peer moment
TacticLeverages authentic selfie intimacy and social proof ('I just cast my early vote') combined with a peer-tagging CTA to drive viral GOTV mobilization through personal networks.

Where it ran (delivery by region)

New York100.0%

Who saw it (delivery)

18-24 · female 0.3%
45-54 · male 10.7%
65+ · male 8.3%
65+ · female 13.9%
55-64 · unknown 0.1%
55-64 · male 9.5%
55-64 · female 11.9%
45-54 · unknown 0.4%
45-54 · female 9.8%
18-24 · male 1.2%
35-44 · unknown 0.1%
35-44 · male 11.9%
35-44 · female 8.3%
25-34 · unknown 0.2%
25-34 · male 9.2%
25-34 · female 4.0%
65+ · unknown 0.3%

Similar ads (same issue, matching framing or emotional appeal)

Roy Cooper
NC — Roy Cooper 161d live
Dr. Roger Marshall
KS — Roger Marshall 114d live
Representative Kevin Hern
OK — Kevin Hern 206d live
Sherrod Brown
OH — Sherrod Brown 56d live
Bill Hagerty
TN — Bill Hagerty 117d live
Sherrod Brown
OH — Sherrod Brown 39d live
Julia Letlow
LA — Julia Letlow 58d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 29d live