📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Dr. Robin Kelly US Inactive

ROBIN KELLY FOR SENATE

ad creative

160+ Members of Congress Back My Impeachment Effort

160+ Members of Congress Back My Impeachment Effort

160+ Members of Congress Back My Impeachment Effort

160+ Members of Congress Back My Impeachment Effort

160+ Members of Congress Back My Impeachment Effort

160+ Members of Congress Back My Impeachment Effort

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score34.9/100
Spend / Reach / Long. / Eff.27.6 · 55.8 · 0.8 · 55.4
Spend rangeUSD 600–699
Impressions10,000 – 14,999
CPM (≈ $/1k impr)USD 51.96
Est. audience size
Days live4 (2026-02-02 → 2026-02-06)
Created2026-02-02
Creative variants0 body · 6 headline
Platformsfacebook, instagram
Languagesen
CandidateIL — Robin Kelly
Surfaced by“senate:Robin Kelly”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealfear
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementDense text overlay on candidate portrait with defiant 'Hell no.' declaration against a dark purple background
TacticThe ad uses a personal-threat narrative arc — casting Kelly as a retaliation target for daring to hold Trump accountable — to convert righteous anger into small-dollar donations.

Where it ran (delivery by region)

California11.0%
Illinois9.1%
New York6.1%
Florida5.6%
Minnesota5.2%
Texas4.4%
Washington4.0%

Who saw it (delivery)

18-24 · female 0.3%
45-54 · male 2.9%
65+ · male 19.2%
65+ · female 38.3%
55-64 · unknown 0.2%
55-64 · male 6.3%
55-64 · female 11.9%
45-54 · unknown 0.2%
45-54 · female 5.8%
18-24 · male 0.4%
35-44 · unknown 0.2%
35-44 · male 3.4%
35-44 · female 5.0%
25-34 · unknown 0.2%
25-34 · male 2.0%
25-34 · female 3.0%
18-24 · unknown 0.0%
65+ · unknown 0.7%

Similar ads (same issue, matching framing or emotional appeal)

Jon Ossoff
GA — Jon Ossoff 121d live
Dan Osborn
NE — Dan Osborn 113d live
Jon Ossoff
GA — Jon Ossoff 83d live
Raja for Congress
IL — S Krishnamoorthi 109d live
Colin Allred
TX — Colin Allred 56d live
Graham Platner
ME — Graham Platner 39d live
Jon Ossoff
GA — Jon Ossoff 25d live
Jon Ossoff
GA — Jon Ossoff 24d live