Office of Congressman Seth Moulton
Big news for Salem! The nation’s first National Historic Site is now a National Historic Park—bringing more resources to preserve its history and welcome visitors for generations to come.
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| Overall score | 40.2/100 |
| Spend / Reach / Long. / Eff. | 21.0 · 69.3 · 0.6 · 70.0 |
| Spend range | USD 300–399 |
| Impressions | 45,000 – 49,999 |
| CPM (≈ $/1k impr) | USD 7.36 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 3 (2025-12-30 → 2026-01-02) |
| Created | 2025-12-30 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — Seth Moulton |
| Surfaced by | “senate:Seth Moulton” |
| Issue | other |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | National Park Service rangers in uniform applauding on historic building steps, framing the congressman as a deliverer of community wins |
| Tactic | The ad leverages a tangible local achievement — a federal designation upgrade — to build constituent goodwill and reinforce Moulton's effectiveness as a representative, using celebratory imagery with park rangers to add official credibility. |
| Massachusetts | 100.0% |
| New Hampshire | 0.0% |
| 18-24 · female | 0.5% |
| 45-54 · male | 8.0% |
| 65+ · male | 8.0% |
| 65+ · female | 13.5% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 9.6% |
| 55-64 · female | 14.6% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 12.9% |
| 18-24 · male | 0.2% |
| 35-44 · unknown | 0.3% |
| 35-44 · male | 6.9% |
| 35-44 · female | 13.3% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 3.5% |
| 25-34 · female | 7.8% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.2% |