JOHN DEATON FOR SENATE INC.
This is what happens under a one-party system. It’s time to put people over politics.
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| Overall score | 29.3/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 47.5 · 1.1 · 68.5 |
| Spend range | <USD 99 |
| Impressions | 5,000 – 5,999 |
| CPM (≈ $/1k impr) | USD 9.0 |
| Est. audience size | — |
| Days live | 5 (2026-02-21 → 2026-02-26) |
| Created | 2026-02-20 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Candidate filming a selfie-style video from inside a car, projecting raw authenticity and urgency |
| Tactic | The DIY selfie-video format and 'one-party system' framing is designed to evoke populist frustration and position Deaton as an outsider truth-teller against entrenched Democratic power in Massachusetts. |
| Massachusetts | 100.0% |
| 25-34 · female | 6.3% |
| 25-34 · male | 12.5% |
| 25-34 · unknown | 0.2% |
| 35-44 · female | 16.0% |
| 35-44 · male | 24.6% |
| 35-44 · unknown | 0.6% |
| 45-54 · female | 16.0% |
| 45-54 · male | 19.1% |
| 45-54 · unknown | 0.3% |
| 55-64 · female | 2.1% |
| 55-64 · male | 2.1% |
| 55-64 · unknown | 0.0% |