πŸ“Œ The Swipe File

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Reilly Neill for U.S. Senate US Inactive

REILLY FOR MONTANA

ad creative

Ad copy

Today, I filed for U.S. Senate at the Montana Capitol in Helena. What happened next said more about this campaign than any poll ever will. Two women who happened to be visiting the Capitol walked over and told my team they knew who I was and wanted to offer their support. Standing in the rotunda, one woman told me she wrote my name in for Congress in 2024. She runs a business in Absarokee. The other studies at MSU-Billings. They didn’t know me because of television ads or consultants. They knew me because Montanans talk to each other. Today reminded me why this campaign matters and why we can and will beat Daines. When Montanans recognize me and the hard work of my team, whether in the grocery store, on the street in Glendive, or walking out of the filing office in Helena, it means the work of showing up across Montana is paying off. I’ve built real trust across our state, one conversation at a time. I filed for U.S. Senate today to serve Montana and within minutes, two Montanans reminded me why this race is so important. People are paying attention. People want new leadership. People are ready. #ReillyforMontana

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score29.8/100
Spend / Reach / Long. / Eff.0.0 Β· 49.2 Β· 0.3 Β· 69.7
Spend range<USD 99
Impressions6,000 – 6,999
CPM (β‰ˆ $/1k impr)USD 7.62
Est. audience sizeβ€”
Days live2 (2026-03-05 β†’ 2026-03-07)
Created2026-03-05
Creative variants1 body Β· 0 headline
Platformsfacebook, instagram
Languagesen
CandidateMT β€” Reilly Neill
Surfaced byβ€œsenate:Reilly Neill”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typeawareness
Emotional appealhope
Production tierdiy amateur
Who picturedcandidate, diverse crowd
Symbolscapitol statue
Call to actionnone
Standout elementcandid handshake in the ornate Montana Capitol rotunda, conveying organic grassroots connection
TacticThe ad uses an unscripted, documentary-style moment of genuine voter connection to build authenticity and contrast the candidate against consultant-driven, media-heavy campaigns.

Where it ran (delivery by region)

Montana33.5%
California27.1%
New York17.7%
Virginia12.9%
Maryland4.2%
Washington, District of Columbia2.9%
Idaho0.6%

Who saw it (delivery)

18-24 Β· female 33.3%
25-34 Β· female 13.7%
35-44 Β· female 5.1%
45-54 Β· female 5.3%
55-64 Β· female 10.6%
65+ Β· female 32.1%

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