REILLY FOR MONTANA
Today, I filed for U.S. Senate at the Montana Capitol in Helena. What happened next said more about this campaign than any poll ever will. Two women who happened to be visiting the Capitol walked over and told my team they knew who I was and wanted to offer their support. Standing in the rotunda, one woman told me she wrote my name in for Congress in 2024. She runs a business in Absarokee. The other studies at MSU-Billings. They didnβt know me because of television ads or consultants. They knew me because Montanans talk to each other. Today reminded me why this campaign matters and why we can and will beat Daines. When Montanans recognize me and the hard work of my team, whether in the grocery store, on the street in Glendive, or walking out of the filing office in Helena, it means the work of showing up across Montana is paying off. Iβve built real trust across our state, one conversation at a time. I filed for U.S. Senate today to serve Montana and within minutes, two Montanans reminded me why this race is so important. People are paying attention. People want new leadership. People are ready. #ReillyforMontana
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 29.8/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 49.2 Β· 0.3 Β· 69.7 |
| Spend range | <USD 99 |
| Impressions | 6,000 β 6,999 |
| CPM (β $/1k impr) | USD 7.62 |
| Est. audience size | β |
| Days live | 2 (2026-03-05 β 2026-03-07) |
| Created | 2026-03-05 |
| Creative variants | 1 body Β· 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MT β Reilly Neill |
| Surfaced by | βsenate:Reilly Neillβ |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | hope |
| Production tier | diy amateur |
| Who pictured | candidate, diverse crowd |
| Symbols | capitol statue |
| Call to action | none |
| Standout element | candid handshake in the ornate Montana Capitol rotunda, conveying organic grassroots connection |
| Tactic | The ad uses an unscripted, documentary-style moment of genuine voter connection to build authenticity and contrast the candidate against consultant-driven, media-heavy campaigns. |
| Montana | 33.5% |
| California | 27.1% |
| New York | 17.7% |
| Virginia | 12.9% |
| Maryland | 4.2% |
| Washington, District of Columbia | 2.9% |
| Idaho | 0.6% |
| 18-24 Β· female | 33.3% |
| 25-34 Β· female | 13.7% |
| 35-44 Β· female | 5.1% |
| 45-54 Β· female | 5.3% |
| 55-64 Β· female | 10.6% |
| 65+ Β· female | 32.1% |