Shelley Moore Capito US Inactive
Capito for West Virginia
Shelley Moore Capito for U.S. Senate
Join the team! WEST VIRGINIA’SCONSERVATIVE CHAMPION
Ad copy
Today, we put pen to paper and made my campaign for reelection to the U.S. Senate official! Our message is simple: ensuring that West Virginia continues to have a seat at the table where the most important decisions are made and that the priorities of our people are put first.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 34.1/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 55.8 · 6.1 · 74.6 |
| Spend range | <USD 99 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 3.96 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 23 (2026-01-20 → 2026-02-12) |
| Created | 2026-01-20 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Shelley Capito |
| Surfaced by | “senate:Shelley Capito” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, family children |
| Symbols | family |
| Call to action | learn more |
| Standout element | Capito signing her official reelection paperwork surrounded by smiling grandchildren, conveying family-anchored legitimacy |
| Tactic | The warm family tableau at the signing desk humanizes the incumbent and frames her reelection launch as a personal, community-driven moment rather than a political maneuver. |
Where it ran (delivery by region)
| West Virginia | 99.2% |
| Ohio | 0.8% |
Who saw it (delivery)
| 18-24 · female | 0.0% |
| 18-24 · male | 0.1% |
| 25-34 · female | 0.6% |
| 25-34 · male | 1.0% |
| 35-44 · female | 2.7% |
| 35-44 · male | 3.0% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 9.3% |
| 45-54 · male | 8.5% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 17.2% |
| 55-64 · male | 12.9% |
| 55-64 · unknown | 0.2% |
| 65+ · female | 28.6% |
| 65+ · male | 15.3% |
| 65+ · unknown | 0.2% |
