John Deaton for US Senate US Inactive
JOHN DEATON FOR SENATE INC.
Ad copy
5 million new homes. 5 years.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 32.6/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 53.0 · 1.1 · 64.3 |
| Spend range | USD 100–199 |
| Impressions | 9,000 – 9,999 |
| CPM (≈ $/1k impr) | USD 15.74 |
| Est. audience size | — |
| Days live | 5 (2026-04-08 → 2026-04-13) |
| Created | 2026-04-08 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | — |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
🧠 AI analysis
| Issue | housing |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | none |
| Standout element | bold red 'country' banner overlaid mid-frame as video subtitle freeze, doubling as a patriotic cue |
| Tactic | The stark '5 million new homes. 5 years.' copy pairs a concrete, ambitious promise with a direct-to-camera candidate delivery to project credibility and urgency on housing affordability. |
Where it ran (delivery by region)
| Massachusetts | 25.9% |
| Florida | 10.3% |
| New York | 9.3% |
| Ohio | 6.7% |
| Pennsylvania | 5.9% |
| Connecticut | 4.3% |
| California | 3.5% |
Who saw it (delivery)
| 18-24 · female | 0.1% |
| 45-54 · male | 12.7% |
| 65+ · male | 19.6% |
| 65+ · female | 9.4% |
| 55-64 · unknown | 0.4% |
| 55-64 · male | 20.6% |
| 55-64 · female | 7.9% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 3.6% |
| 18-24 · male | 3.3% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 10.8% |
| 35-44 · female | 2.1% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 8.1% |
| 25-34 · female | 0.6% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.3% |
