Chuck Morse for NH
NH State Senate President and small business owner.
DEFEND not Defund!
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 19.2/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 24.3 Β· 1.1 Β· 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 β 999 |
| CPM (β $/1k impr) | USD 90.08 |
| Est. audience size | 10,001 β 50,000 |
| Days live | 5 (2021-07-30 β 2021-08-04) |
| Created | 2021-07-30 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | |
| Languages | en |
| Candidate | NH β Chuck Morse |
| Surfaced by | βsenate:Chuck Morseβ |
| Issue | crime safety |
| Framing | positive candidate |
| Message type | list building survey |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, police |
| Symbols | us flag, none |
| Call to action | survey poll |
| Standout element | thumbs up/thumbs down engagement buttons embedded in the ad image to simulate a poll |
| Tactic | The ad uses a binary survey mechanic ('Do you agree?') to drive engagement and list-building while reinforcing Morse's pro-police stance with the 'DEFEND not Defund' slogan and a candidate photo holding an 'I Back the Badge' sign. |
| New Hampshire | 100.0% |
| 45-54 Β· unknown | 0.3% |
| 35-44 Β· female | 3.3% |
| 65+ Β· female | 17.0% |
| 35-44 Β· male | 9.3% |
| 65+ Β· unknown | 0.7% |
| 55-64 Β· female | 11.3% |
| 55-64 Β· male | 20.3% |
| 45-54 Β· male | 14.7% |
| 35-44 Β· unknown | 0.7% |
| 65+ Β· male | 15.7% |
| 25-34 Β· male | 1.7% |
| 25-34 Β· female | 1.0% |
| 45-54 Β· female | 4.0% |