Mike Rounds US Inactive
ROUNDS FOR SENATE
Ad copy
My dad always said leave things better than you found them and stay until the job is done. I’m running for re-election to keep doing the work South Dakota sent me to do. Working with President Trump, we’ve secured our border, put money back into your pockets and achieved peace through strength. I’m proud of the work we’ve done together, but the job isn’t finished! Join our Trump-Endorsed campaign today 🇺🇸 roundsforsenate.com
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 52.8/100 |
| Spend / Reach / Long. / Eff. | 47.8 · 91.4 · 4.1 · 67.7 |
| Spend range | USD 4,000–4,499 |
| Impressions | 400,000 – 449,999 |
| CPM (≈ $/1k impr) | USD 10.0 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 16 (2026-02-02 → 2026-02-18) |
| Created | 2026-02-02 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SD — Mike Rounds |
| Surfaced by | “senate:Mike Rounds” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate, family children |
| Symbols | family, us flag |
| Call to action | learn more |
| Standout element | Candidate reaching out warmly to a young child (likely a grandchild) in a candid home setting, projecting grandfatherly authenticity |
| Tactic | The ad leverages a heartfelt family moment and a folksy fatherly maxim to humanize an incumbent senator, anchoring his re-election pitch in personal values and Trump alignment rather than policy attack. |
Where it ran (delivery by region)
| South Dakota | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.4% |
| 45-54 · male | 8.8% |
| 65+ · unknown | 0.3% |
| 65+ · male | 14.7% |
| 65+ · female | 22.3% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 10.7% |
| 55-64 · female | 12.2% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 8.3% |
| 18-24 · male | 0.7% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 7.7% |
| 35-44 · female | 7.0% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 3.7% |
| 25-34 · female | 2.7% |
| 18-24 · unknown | 0.0% |
| Unknown · male | 0.0% |
